Jūrmala is a European resort “off the beaten track” with a great MICE destination potential - safe, green, sustainable, conveniently accessible, affordable, with well designed infrastructure. Still undiscovered enough, still special, still unique.
Jūrmala is located just 25 km away from the Latvian capital of Riga and only in 15-minute drive from Riga International Airport that offers more than 60 direct flights.
Although Jūrmala population is just a bit more than 55 000, it is the second largest city in Latvia after Riga. Thus, population density figures are very inviting for the visitors who are looking for the privacy and their own special snug place on the beach after the day’s hard work. When it comes to event planning, the advantage of the small well-planned city infrastructure is obvious. As the main hotels, restaurants and special venues are concentrated in the city center within walking distance, there is no need to worry about the transfers.