Jūrmala – a European resort city and a new MICE destination

25 km from Riga
15 min from Riga International Airport
24 km of white sand beach

Jūrmala is a European resort city and an emerging MICE destination, where true potential lies in the harmony between nature and urban life – safe, green, sustainable, easily accessible, and equipped with a well-developed infrastructure. Still not fully discovered, still special, and still unique.

Located just 25 km from Latvia’s capital, Riga, and only a 15-minute drive from Riga International Airport, which connects to over 100 destinations worldwide, Jūrmala offers a perfect balance between accessibility and tranquility. When planning an event, the advantages of this compact and well-organized city become immediately clear. With most hotels, restaurants, and event venues situated in the central area – all within walking distance – there’s no need to worry about transport or logistics.

Jūrmala provides modern, fully equipped conference and event spaces for both intimate business meetings and large-scale international events hosting up to 800 participants. Corporate events can also take place in distinctive venues such as the legendary Dzintari Concert Hall, the Jūrmala City Museum, or unique spaces offering panoramic views stretching above pine treetops towards the sea horizon.

The city’s true charm lies in its seaside atmosphere – a 24 km stretch of white sand beach, fresh pine forest air, lakes, refined wooden architecture, and unforgettable sunsets. Surrounded by nature, Jūrmala’s environment helps to clear the mind after a productive workday, while a mineral water pool, deeply relaxing spa treatments, or a massage session restore energy and enhance wellbeing.

Your team or business partners will appreciate your choice of Jūrmala as the next event destination.

Learn more about the options:
Meeting Venues
Business & Leisure Activity Guide