Jūrmala’s swimming culture is centuries old, although it has changed over the years and bent to each era’s style and habits. Today, Jūrmala’s 24-kilometre-long beach has 11 established swimming areas.

Sun, sea, wind, white sand, kilometres of beaches, pine-scented air... Jūrmala’s environment is made for a great variety of outdoor activities and sports.

Jūrmala is often called the “Northern Riviera”. Similarly to the Vidzeme coastal resort area northeast of Riga, Jūrmala was formed by uniting several older fishing villages and swimming settlements.

Jūrmala’s historical stages and gardens have delighted audiences with open-air concerts for over a century. Even today, guests can enjoy music at the open-air Dzintari Concert Hall and Dzintari Forest Park as gulls call in the distance and the sun

Jomas iela (Jomas Street) is the heart of Jūrmala. Holidaymakers fill the city’s main street every summer, and it’s said that this is the place where Jūrmala began. Back when Jūrmala was still mostly just large expanses of sand, the wind blew

Believe it or not, but it’s possible to pick edible wild berries in the very centre of Jūrmala. While taking a morning jog through the pine-covered dunes or Dzintari Forest Park, pick a handful of bilberries from the bushes growing next to the pat

It’s impossible to imagine or describe Jūrmala’s sunsets – one must experience them. In fact, watching the sunset here has become something of a ritual.

Jūrmala is one of the few cities in Europe where one can not only breathe fresh seaside air but also enjoy the natural aromatherapy provided by pine forests. A third of the city’s area is forested, and in most places the beach is hidden behind a b

Jūrmala’s beach is the perfect stage for witnessing both the beauty and strength of nature. In the daytime, the sun heats, cools, lights up and shades the broad expanses of sand and water, while in the evenings it paints the sky in a wonderful pal

Wooden architecture is one of the distinguishing features of Jūrmala, in particular, quaint homes with decorative towerlets and glazed verandas. Wood was chosen as a building material for spa houses already in the mid-19th century, when summer holi