The "Baltā Pūce" hotel is located in Majori - the liveliest region of the resort town, at the same time offering tranquillity, peace, and a feeling of domesticity and cosiness. The building is built of wood and it has a 100-year long history. The hotel is situated on a sunny, pine-trees enclosed, privately bounded territory just behind the Jurmala dunes. Its three floors hold 11 rooms, a bar and two restaurants. The hotel has a conference hall for various events.