|Inhabitants||57 371 (01.01.2016.)|
|Length of the beach||24 km|
|Distance from Riga city centre||25 km|
|Distance from the international airport "Riga"||15 km|
|Distance from Riga passenger ferry terminal||25 km|
Jūrmala is the only resort city in Latvia and the first Latvian city to be admitted to the European Spas Association. It is the second largest city in Latvia after Riga. Jūrmala is surrounded by water from two sides - the city's southern side borders with the coasts of the Lielupe River for 30 kilometres, but the city's northern edge - with the Gulf of Riga for 26 kilometres.
Jūrmala's beach, slightly over 24 km in length, is formed of fine white silica sand, which has been brought here by the coastal stream over thousands of years. The beach is a great place for resting and health strengthening: the rustling waves have a calming effect, the fresh air rich in phytoncide and ionized by the sea has a beneficial and healing effect on the respiratory tract, walking barefoot on the soft, warm sea sand massages your feet in the summer, as well as strengthens and relaxes them.
In 2015 the Bulduri, Dzintari, Majori, Dubulti and Jaunķemeri seaside bathing areas received the International Blue Flag eco certificate, reflecting an environmentally and socially sound and sustainable management of public bathing grounds. In overall, Jūrmala has 12 official bathing areas, 11 of them are on the seashore and one - on the shore of Lielupe River.
The Gulf of Riga encloses the whole of Jūrmala's 24 km - long northern side. In the south, Jurmala is bounded for 30 km by the second largest navigable Latvian river Lielupe. In the narrowest point opposite Lielupe's bend Banķis, between Majori and Dubulti, it is only 380 meters wide. Jūrmala's western territories between Sloka and Ķemeri feature lakes, swamps and wetland forests, Jurmala’s curative resources are concentrated here. The rest of Jūrmala is known as a Climatic recreational resort. The city has natural forest areas around Dzintari, Vaivari and Valteri. Particular attention is paid to environmental protection.
Jūrmala is a home to the Bulduri, Dubulti, Sloka, Ķemeri evangelical Lutheran congregations, St.Duke Vladimir and Ķemeri St. Paul and Peter's orthodox churches in Dubulti; the Majori, Sloka, Ķemeri Roman Catholic parishes, the Sloka Seventh-day Adventist church, Sloka baptist church and the Jūrmala evangelical faith Christian congregation "Dzīvais Vārds".
27 834 inhabitants are of Latvian nationality, 21 038 are Russians, 2 051 Byelorussians, 1 536 Ukrainians, 884 Poles, 604 Jews, 3 437 are of other nationalities, including unspecified nationality population (CMA data 01.01.2016 www.pmlp.gov.lv).